Branded Cut Pieces

Branded Cut Pieces sells designer and brand-name women's clothing at reduced prices to customers across Pakistan, with a smaller men's range. Labels visible on the store include Zellbury, Zarposh, Mahnur, Meerak, Bonanza Satrangi, Alkaram, Baroque, Thames Fashion and others, and examples such as a luxury embroidered unstitched three-piece are marked down from Rs.18,900 to Rs.8,990.

The store has to make a very large, brand-led catalogue shoppable. That calls for discovery by brand (customers often arrive knowing the label they want), by type (stitched, unstitched, ready to wear), by season and by price. It also has to give enough detail for a customer to buy a three-piece suit without handling it, which the product page does by listing every component and fabric, down to the chiffon, organza and raw silk used for each panel.

The look is clean and fashion-led: a white store with a deep purple announcement bar and logo, a centred header with a lightweight menu in small capitals, and hero banners in the same purple and gold palette as the clothes. The product grid is deliberately plain so that the model photography, which has coloured backdrops varying from teal to mustard, does the work. Red is reserved for the Men's Collection menu item and for sale prices, which makes the discount the first thing the eye finds.

The homepage starts with the seasonal hero, then a brand logo strip, then New Arrival and Luxury Collection grids with View All buttons. Collections are very deep, so cards carry season, type and brand tags and a quick-add bag. On the product page the buyer sees the SKU, original and sale price, stock warning, quantity, Add to Cart and Buy It Now, and a component-by-component fabric list, with reviews and related products beneath.

On a phone the hero banner becomes a tall, centred text-and-model panel, the header condenses to a menu button, the centred logo, search, account and cart, and the announcement bar remains at the top. Product grids reflow to fewer columns. Captured at 1440 px and 440 px wide for this case study.

The distinctive strength is scale handled with restraint: the brand logo carousel, consistent tags and quick-add let a very large catalogue feel orderly, and the product page's component list gives the kind of detail that unstitched fabric shoppers look for.