Articles
Practical notes on building a better website.
WordPress, Shopify and SEO explained without the jargon, so you can make clear decisions about your own site.
- Articles
- 8
- Topics
- 5
- Reading time
- 60 min
- Written by
- Usama Ghauri
Latest article
How to Move a Custom-Built Store to Shopify Without Losing Customers
A custom store can feel unique until every small change needs a developer. Here is how a move to Shopify works: customer data, page addresses, redesign and launch.Read the articleMore to read
Designing a Shopify Store for Made-to-Order and Personalised Products
When every item can be made in different colours, sizes or wording, the store has to explain the choices before shoppers get stuck. Lessons from the Silky Bouquets redesign.ReadShopify Navigation and Collections for a Large Catalogue
Hundreds of products are easy to lose in. Here is how to structure Shopify menus, collections and category pages so shoppers find the right item quickly.ReadWordPress or Shopify? How to Choose for Your Business
Both platforms can run a good website. The right one depends on what you sell, how you sell it and who will manage the site after launch.ReadWhy Is My WordPress Website Slow? Seven Fixes That Actually Help
A slow site loses visitors before they read a word. These are the seven causes I check first, in the order that usually pays off most.ReadSEO Basics for a Business Website: What to Get Right First
You do not need a long checklist to start. Four foundations decide whether search engines can find, understand and trust your website.ReadWhat a Shopify Product Page Needs Before It Can Sell
Shoppers decide on the product page. Here is the checklist I use: clear photos, honest details, easy sizing and no surprises at checkout.ReadHow to Prepare for a Website Project: A Checklist Before You Hire
A project goes faster and costs less when the basics are ready. Here is what to decide and gather before you talk to a developer.Read